How to make use of what is there?

New leads are added to the database every day, but it is not entirely clear where there are the most customers and where they are missing, which of the acquired addresses are correct and which require attention, and why there are 16 different Piłdsudcki, Piłsudski and Piłusudski streets in the database? (Human creativity in writing down addresses is infinite... It's a fact.) The database must be taken care of.

How to take care of the base?

Simply put, the key is to organize and take care of the data you have. Tidiness, that is, getting rid of the junk, making individual addresses unambiguously assignable to a specific place on the map, describing, visualizing and correctly matching different records to a single street name. So that customers' imagination in writing down, for example, Pilsudski Street will find its correct reference in the database and on the map. The key is geocoding.

What does it involve?

Geocoding is the processing of address data into standardised address records with geographic coordinates. The most accurate maps in Poland (over 8 million addresses with extended information on each of them and continuously updated) are provided by AutoMapa, a company with many years of experience in data management and perfecting geo-coding algorithms. Hundreds of companies have already taken advantage of AutoMapa Enterprise geo-coding - Poczta Polska, PKO BP, DPD, GLS and other courier, taxi and logistics companies, e-commerce shops and others.

According to Patryk Osęka, AutoMapa's Chief Operating Officer:

"Each address geocoded by us will be supplemented with correct data in the field of administrative division (voivodeship, district, commune) or address definition (town, district, postal code, street, building number), and may also receive a link to visualise the point on an online map. Additionally, each record can be enriched with a description of the building type, demographic characteristics, nearby bus stops, ATMs and institutions as well as traffic data. This is incredible knowledge and material for numerous analyses, which we also make possible."

What for?

Order for the sake of order does not make sense. What is important is what we get out of it: from simple visualisation of addresses on a map, to spatial analyses, which enable good management of customer service regionalisation and analysis of the so-called white spots, i.e. areas which are not yet reached with our product or service. Geocoding is also essential for planning deliveries - whether simple warehouse-to-customer routes or optimised, multi-point daily courier routes.

How to check if it works?

If you have an address database and want to test how geocoding works in AutoMapa Enterprise - we will prepare a free sample of our capabilities for you. Write to biz@automapa.pl.

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