In the autumn of 2017, a consolidation process was launched, a natural consequence of which is a thorough overhaul of the product and service portfolio and rebranding activities. The first changes are already visible in the current communication, the next ones will be introduced successively until the end of 2021.

As Patryk Oseka, AutoMapa's Chief Operating Officer, says - The purpose of organizing our product and service portfolio was to achieve greater synergy between them and better use of our capabilities. This is a planned effort to develop and build the AutoMapa brand: with a comprehensive market offer in premium navigation, our own unique map data, geospatial analysis and a rich portfolio of solutions for logistics and business. We have a well-known brand, unique expertise and offer, rebranding is a formality.

The rebranding changes include, in particular, the Targeo.pl map service, which is being transformed into #AutoMapa#Targeo, and the business services segment, which will be offered under #AutoMapa#Enterprise services. Navigation itself remains unchanged, meaning it will continue to guide us with #AutoMapa.